Statewide Store Replenishment on a Fixed Weekly Cycle

A predictable replenishment cycle across every district in the state, run on a mixed fleet sized to each store's access rather than to the average.

The brief

A retail chain wanted replenishment across all 23 districts on a cycle their store managers could actually plan around -- a known delivery day, held week after week, rather than a call on the morning.

How we ran it

Coverage of one state rather than a thin presence across several is the whole reason this works. Our district coordinators are local; they know which approach roads flood and who opens the gate, and that knowledge is what makes a published delivery day a promise rather than an aspiration.

Every regular route carries a monsoon variant, often longer and reliably faster in the months that matter. Vehicle size was set store by store against real access, so a narrow-lane store gets an ACE and an open-access one gets a mini truck, rather than everything moving on whatever the regional average suggested.

What it delivered

Store managers now plan staffing around a delivery day they trust. The chain's distribution team stopped fielding calls asking where a vehicle was, which was the outcome they actually wanted.

Why one state beats a thin national footprint

Deep coverage of West Bengal means the routes are known, not guessed.

• A published delivery day per store, held week to week.
• Monsoon route variants kept for every regular run.
• Vehicle size set store by store, not by regional average.
• District coordinators who know which approach roads flood.